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- дома > Динамические новости > Interior doors brand building, how to strengthen the promotion of market
Interior doors brand building, how to strengthen the promotion of market
2014-01-03 Reads : 52
Home interior doors market through short-term development of the financial crisis experienced a baptism, separatist warlords situation is being slowly broken, the market may be forming a new format. In the competition is slowly breaking separatist today, the sense of competition and survival of consciousness each door prices are very strong, maybe we can use the "left is king" to describe the current state of competition-style bar. The show, companies compete to launch new building materials, as well as more newcomers join. Exhibition held increasingly prosperous, but also prompted a growing number of competitors, seems to augur a new round of "battles" the curtain has been opened. Zhuo goods interior doors are always based on the harmonious development of the product, the brand, the product is based on the fundamental brand, the brand is conscious product performance, the two are interdependent and indispensable, if one party dominance, it will cause image defects, so corporate foundation is damaged, its development will be subject to appropriate restrictions. How accurate understanding of the meaning of the brand? How to dig deeper connotation of the brand? How fair to brand communication? How effectively promoted the brand value? I think these are all the doors enterprises are concerned about the topic. A general sense that the brand is a name, term, symbol or design, or a combination thereof, which aims to identify a seller or group of sellers of products or services, and make it with competitors' products and services distinguished. In short, it is to distinguish between different product identification or code. Determine their own brand identity is just one step of its brand strategy, the brand's visual identity must have a strong visual impact and differences, and strive to novelty, unique expression, to impress consumers and memory, in the same product qualitative and surplus today, so that consumers could remember the brand than the products to make them more efficient to remember something. For even the brand connotation? This topic can be said that eyes of the beholder, the wise see wisdom, that we may be able to be understood as a manifestation of its core selling point of the product. As the product is a single, each product has its own personality, we are here talking about the brand connotation is demonstrated by all product lines in common, this is not only a common core selling point of the product refined and expanded, it has Another role that consumer groups demand reflected consciousness. The brand communication can put it another way - "brand communication", with the purpose to explain its process, we can put the value of this communication is divided into communication and emotional communication, and mutual promotion between the emotional value that can be said to have played a catalyst for action, it is now "wine is also deeply afraid of the alley," the consumer era, if there is no effective communication channels, even the best products and services, we can not ensure that the core competitive position in the market. Brand value is different because of the degree of consumer acceptance, resulting in brand value to show the diversity of enterprises, brand value is to create greater profit margins, promotion market overall competitive strength. Zhuo goods interior doors of the brand is also planning to consider the depth of the internal and external manifestations and analysis of core values ??of the brand, and strive to achieve brand development internally and externally. Cho interior doors definition of product brand is: seek the most popular, simple words define the meaning of the brand: the difference between different company's product code! Strive to the best systems engineering to define the core values ??of the brand: to give the product a soul symbol! Strive to the best definition of the brand's long-term vision of development: the history of precipitation, accumulation of culture! Cho interior doors always pay attention to product brand planning and implementation. The inception of the full import CI system, not only from the most spread and appeal, most easily accepted by the public and has a leading position VI system for planning, but also more in-depth planning and BI systems MI system, full , three-dimensional ground systems for corporate and brand planning. Meanwhile, goods Zhuo interior doors for their brand of clear strategic three-year plan. A three-year plan through its maintenance practices have been recognized and praised in the consumer market in the draw to a successful conclusion; their two years through two years of accumulation, brewing majestic spirit will be fully erupted in 2013 - In 2009, the product Zhuo indoor goalkeeper joint professional media industry, the CCTV CCTV brand strategy as a marketing platform, comprehensive end the war started. Precisely because of the development of science with such conviction and careful development planning, as well as the height of the industry's responsibility and mission, products Zhuo interior door was able to continue to grow. Brand communication, with the purpose to explain its process, we can put the value of this communication is divided into communication and emotional communication, and mutual promotion between the emotional value that can be said to have played a role of a catalyst, it is now "wine is also afraid of themselves, "the consumer era, if there is no effective communication channels, even the best products and services, we can not ensure that the core competitive position in the market.
keywords: Interior doors, wood doors, Foshan, Foshan factory gate, door factory in Guangdong, Foshan, wooden doors, aluminum doors, Foshan, Foshan aluminum doors, interior doors top ten brands,
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авторское право © GuangDong ICP No. 10089450, Гуандун Фошань продуктов Zhuo двери промышленности Лтд Все права защищены.
Техническая поддержка: Шэньчжэнь ВСЕГДА Technology Development Co, Ltd
ВСЕГДА сети 'с Отказ от ответственности: законность этого предприятия не предпринимает никаких гарантий ответственности
Вы 175898 посетителя
авторское право © GuangDong ICP No. 10089450, Гуандун Фошань продуктов Zhuo двери промышленности Лтд Все права защищены.
Техническая поддержка: Шэньчжэнь ВСЕГДА Technology Development Co, Ltd
ВСЕГДА сети 'с Отказ от ответственности: законность этого предприятия не предпринимает никаких гарантий ответственности